Demanding strategic insights: The core of a creative and inventive strategy is the reformulation of a product, which avoids competition through a deceptive method. If a company's business procedures allow it to innovate or execute better than its competitors, it may have a competitive advantage. Business procedures that are based on antiquated methods of operation that limit organisational responsiveness and effectiveness can also be liabilities.
Human decision-making is characterised by bounded rationality, which tries to satisfy rather than optimise. In other words, rather than pursuing the ideal option, we look for a selection that will be enough.
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