It is essential that business market managers recognize which prospective customer firm is having a buying orientation. The statement is correct.
Business refers to the activity performed by an individual or the group of the people produce the product for selling to the prospective customer in order to earn profits.
It is very important for the business to know the customers preferences and the habits in order to sell their product. Customers satisfaction is necessary for the growth and the survival of the firms.
Customers are the ones who have to purchase the product produced by the firm. Thus is makes very critical for business managers to have the knowledge about the buying habits of the customers.
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