fraserfree2154 fraserfree2154
  • 01-05-2018
  • Business
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What is a reason many advertisers end up undervaluing mobile's contribution to conversions?

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maylyn1292
maylyn1292 maylyn1292
  • 14-05-2018

A reason many advertisers end up undervaluing mobile's contribution to conversions is that the advertisers are using a last-click attribution model that purposely measures the performance. By that reason, it takes aside and ignores the earlier clicks found in the conversion line that is brought by another device.

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