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Personality has a massive effect on communication because people often judge other people just based on how they find them nice in terms of their likeability. And likeability is often associated with different personality traits. So in a way, personality does have an important influence on effective communication. 
sandlee09

Answer:

personality plays a huge role in effective communication

Explanation:

Sociological Studies have shown that personality plays a huge role in effective communication between individuals. This is because an individual's personality can give an idea to the other party whether or not that party will enjoy communicating with the individual, or even affecting the tone of the other party's communication. For example if an individual's personality comes off as egocentric and mean, then the other party might change their tone of communication to something more defensive or even hostile.

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