Mass media tends to either underrepresented the elderly or show them in a negative light. however, this is starting to change and we are seeing more positive images of the elderly. what is bringing about this change sociologu
Longevity and growing population--with a growing population of elderly in this country and extended life expectancy the elderly population has had more influence.
The current elderly are using technology and have been staying in the work force longer having an influence on the younger population. Technology allows for a better image of the elderly and they can control the script.
