lori recently quit her job and decided to start her own company, which will sell makeup to small beauty salons. What should she do next in order to market her company successfully?
A. Decide where her company’s product will be sold
B. Decide how to price her product
C. Decide what her company is going to sell
D. Decide how to advertise
(APEX)

Lori must decide first what her company is going to sell in the market so that she can prepare herself for the promotion and fix the price of the product. Thus, the correct option is C). Decide what her company is going to sell.

What steps to be followed for marketing a company?

Marketing refers to promotional activities that a company undertakes in order to promote the buying or selling of a product or service. It is the process that is used to make the audience aware about the product and services given by a company.

There are various steps that company and an individual has to follow for making its product and services known and popular among the consumer. Some steps are to conduct proper market research, set the target markets for the products, set the budget and goals etc.

Other than the above mentioned step, the major step is to select and develop the type of product that company wants to sell etc.

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