In which step of the marketing research process does exploratory, descriptive, and causal research each fulfill different objectives.
Question 20 options:
Step 1
Step 2
Step 3
Step 4

Respuesta :

The answer is "Step 1".


Marketing Research refers to the capacity that connections the purchasers, clients, and open to the advertiser through data.  

The initial phase in any marketing research study is to characterize the issue, while considering the motivation behind the investigation, the significant foundation data, what data is required, and how it will be utilized in basic leadership. This stage includes exchange with the chiefs, interviews with industry specialists, investigation of optional information, and, maybe, some subjective research, for example, focus groups.