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If a manager designs the shoe department in a manner that one of its private-label pairs of shoes, priced at $39.99, is positioned next to a well-known national brand of shoes priced at $69.99, what strategy is the manager attempting to accomplish?
a. everyday low price
b. reference pricing
c. special-event pricing
d. odd-even pricing
e. prestige pricing

Respuesta :

celai
The answer is reference pricing. The reference price is also recognized as competitive pricing because the product is traded just under the price of a product of the competitor and is the rate at which a producer or a store owner trades a specific product by providing a substantial discount associated to its formerly advertised value.

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