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What happens to a monopolistically competitive firm that begins to charge an excessive price for its product? consumers will substitute with a rival's product. the government will regulate the price. consumers will boycott the product. the firm will go out of business?

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Consumers will substitute a rival’s product when a monopolistically competitive firm starts to demand an excessive price for its product.

This will most likely happen as consumers will surely find alternatives to the product (that has an excessive price tag) which are cheaper and provides the same purpose.

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