shamar8181 shamar8181

15-10-2017
Business

contestada

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization.
a. True
b. False

Respuesta :

15-10-2017

B. false

A one brand name strategy would be like McDonalds, Call everything the McRib, McDouble, it makes it nationlized, not localized

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