Respuesta :
Publicity. Mcdonalds is a business and that a great move to make. Great advertisement for em and will make money back in know time. Once someone see at the game or on television the people eating mcdonalds will make em hungry for it as well.
The technique of showing players, coaches, and cheerleaders eating big Mac burger is known as product placement.
Further Explanation:
Product placement:
Product placement is a marketing technique where the goods are used as a reference in a video, audio that broadcast to the large customer base. When a huge number of people watch any live broadcast or video, the products are used in these telecasts to convey a positive message. Product placement helps in targeting a large number of customers via advertising.
Product placement is an effective marketing technique. It uses advertising through celebrities. Many people follow these celebrities. So it promotes the product among many people.
McDonald's and the University of Florida:
In the current case, the University of Florida accepts to allow its players, coaches, and cheerleaders to eat the big Mac while the camera films them during the game telecast. MacDonald is using the marketing technique of product placement. Its product (big Mac) will be telecast on the video telecast (Game).
Learn more:
1. Learn more about the resource management activity
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2. Learn more about the management characteristic
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3. Learn more about the private club
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Answer details:
Grade: Senior School
Subject: Business Studies
Chapter: Marketing Techniques
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