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__________ theory uses the ideas of social exchange but goes a step further and claims that you develop and maintain relationships in which the ratio of rewards relative to your costs is approximately equal to your partner's. equity intimate attraction rules

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The answer is equity theory. This theory was developed by John Stacey Adams. This theory states that on telling whether the distribution of resources is just to both interpersonal partners. Equity is measured by equaling the ratio of contributions or costs and benefits or rewards for each individual.

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