Answer:
Subsidy
Explanation:
Subsidy is a support in form of financial or non-financial aid given by the government of a country to business firms, individuals or any other categories of people to reduce the economic impact of some their economic actions in the market place, which can be in form of reduction in product prices.
The goal of subsidy is to reduce the prices of economic goods and services so as to encourage consumption. The opposite of subsidy is taxation, while subsidy drives down product prices, taxation does the opposite.
