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Baby boomers represent a huge demographic segment for travel marketers. baby boomers are also heavily motivated by self-fulfillment, which creates the possibility of __________ segmentation.

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metchelle
I had to look for the options and here is my answer:

The term that best fits the blank is PSYCHOGRAPHIC. Baby Boomers is the term that represents those group who were born during after the World War II. During that time, there was a marked increase of the birth rate. Baby boomers create the possibility of psychographic segmentation because they are deeply motivated by self-fulfillment.

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