This could be described as a "materialistic culture." It is one that values the pursuit of wealth and possessions, and encourages people to be competitive and ambitious in order to obtain them.
Materialistic culture is a culture that places a high value on material possessions, such as money and material goods. This type of culture often emphasizes the acquisition of wealth and status, as well as the consumption of goods and services. It can also lead to an over-emphasis on appearances and material success, at the expense of more meaningful pursuits. In extreme cases, it can lead to a disregard for the environment, a disregard for social responsibility, and a focus on short-term gratification.
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