Richness can be seen in the customer reviews of online purchases.
The second component of a company's interaction with customers, richness, is focused on the breadth and depth of the information exchanged in both directions. Information-based interactions that are more extensive and in-depth help businesses better grasp their clients' needs.
The following are all included in the three dimensions of a company's interactions with customers, EXCEPT: exclusiveness.
Firms consider two main types of potential competitive advantages when deciding on a business-level strategy: "lower cost than rivals or the ability to differentiate and command a premium price that exceeds the extra cost of doing so."
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