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benjamin's job involves monitoring the various retailers that sell his company's products. he analyzes each retailer's sales reports so that his company can see which stores are most successful. benjamin's job falls under the category of

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Benjamin does channel management in this situation. It involves marketing and sales strategies.

What is channel management?

The development of a plan for marketing to and providing customer service through a particular channel is assisted by channel management. The goal is to make customer and company communications more efficient.

Establishing direct communication with clients in each channel is the aim of channel management.

The management will have a better notion of which marketing channel best suits that specific consumer base if the organization is successful in achieving this goal.

Although each communication channel may employ a different set of strategies, the overarching plan must always brand the company consistently.

For each channel to generate the right outcomes, a firm must decide what it wants from it and precisely define the structure for each one.

To know more about channel management, visit:-

https://brainly.com/question/29955136

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