It is best recognized as a product differentiation approach where a company tries to develop distinctive goods or services for certain market niches in order to earn relatively high profit margins.
What does profit margin mean?
The profitability of a company, product, or service is determined by its profit margin. Profit margin is expressed as a percentage as opposed to a monetary value. The greater the figure, the greater the profit the company realizes in relation to its expenses.
What would be a good profit margin?
Although net profit margins differ by industry, the Corporate Finance Institute states that 20% is good, 10% is normal or standard, and 5% is low or terrible. Companies can pay their expenses and make a profit when their profit margins are high.
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