Acme Products is worried about how long the distribution chain for its goods is in India. Longer distribution channels have the disadvantage of higher aggregate markups.
Small independent stores make up a large portion of the highly fragmented Indian retail market. In India, there are normally two levels of distributors in the distribution chain (large regional wholesalers and smaller city-wide wholesalers). Due to all of these factors, India has a lengthy distribution network.
In comparison, figuring out profit margins is simple. Additionally, as illustrated in the appendix, if the profit margin rises as excess demand rises, the markup will generally rise as well.
Aggregate productivity growth, broadly speaking, evaluates how much quicker output (GDP) is expanding in comparison to the rise in inputs (labour and capital). Growth accounting is the practice of distinguishing overall production from input growth.
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