This assertion is untrue since the speaker's ethical duty to be thoroughly prepared is unaffected by the number or makeup of the audience.
The person or persons you wish to interact with are your audience. You may more effectively construct your messages in order to be understood by them by getting to better comprehend them (their requirements, wants, values, etc.).
By figuring out who your target market is, your company can concentrate its marketing efforts and budget on the demographics who are most likely to become customers. In this manner, you may produce new leads quickly and affordably.
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