When Cochrane joined the project that demonstrated the importance of an anthropological way of seeing, he discovered that his experience is not uncommon, because talking to community members is not one of the objectives of project development. Therefore, the option E holds true.
The project development can be referred to or considered as the method of leading in to the developing phase of a particular project, which may or may not be completely defined. It is extremely helpful in consideration of getting involved in communication with the community members.
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