when audiences are allowed to preview actual movies such as pretty woman and national treasure: book of secrets before they are released to the general public, it is a part of the stage of the new-product process.

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14-10-2022
Business

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when audiences are allowed to preview actual movies such as pretty woman and national treasure: book of secrets before they are released to the general public, it is a part of the stage of the new-product process.

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asarwar asarwar · Answer 1 · 2022-10-19T14:38:03+02:00

When people are allowed to preview actual movies before they are released to the audience, it is a part of the market testing stage of the new-product process.

Market testing is the final stage before the actual launch of products in the market. It is done on a limited basis with the purpose to ascertain the probable market success of the new products to be released. Market testing provides useable insight into the product acceptance level and customers’ satisfaction before it is commercialized in the market on a wider scale.

For example, providing the audience with a limited preview of actual movies before they are released is part of the market testing to explore necessary insights into audience response and feedback.

You can learn more about market testing at

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