Business messages are most superb when they carry an informal, conversational tone alternatively of a formal, pretentious tone.
Business writing is a purposeful piece of writing that conveys relevant data to the reader in a clear, concise, and high-quality manner. It can be classified into four types: instructional, informational, persuasive, and transactional.
"The business creator ought to strive for an universal tone that is confident, courteous, and sincere; that makes use of emphasis and subordination appropriately; that includes nondiscriminatory language; that stresses the "you" attitude; and that is written at an fabulous degree of difficulty" .
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