In portfolio analysis: Management evaluates the firm's a variety of products and agencies and management allocates its resources to merchandise with the best possible to be profitable.
A advertising strategy: Outlines what a company plans to do to appeal to conceivable customers.
Portfolio evaluation gives the following advantages: It encourages management to consider each of the organization's organizations for my part and to set objectives and allocate sources for each. It stimulates the use of externally oriented information to complement management's intuitive judgment.
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