Product excellence is used by businesses to gain a sustained competitive advantage through their product and service offerings, as well as through strategic branding and positioning.
Most successful companies today are built on a sustainable competitive advantage. Companies that have recognized this and adopted a sustainable competitive advantage strategy have long held the top positions in their respective markets.
When a business offers its clients advantages similar to those of its rivals but at a cheaper cost, it has a competitive edge. This is so because it manufactures its goods for a lot less money than its rivals do. It has a cost advantage thanks to the reduced cost of production, which enables it to set lower prices for its products than rivals.
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