The stage of the target market selection process is the marketer is first likely to uncover information that makes a segment less attractive than previously thought developed market segment profiles.
The target market starts with segmentation. If you can understand your customers and segment your market, you can identify your target market with the greatest potential. There is a process of segmenting the market and selecting and targeting target segments.
In the fourth step, the segment profile is evaluated. Before choosing the best market segment, you need to assess the attractiveness of each market segment. Various structural and financial factors play a role in determining the attractiveness of market segments.
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