Disney and other global firms have successfully bridged the cultural gap by producing advertising that appeals to the same target market across countries.
Advertisement can be defined as the process of creating brand or product awareness so as to increase sales or to generate sales.
Bridging the cultural gap has makes it possible for them to produce advert that tend to attract the same target market across countries.
Therefore Disney and other global firms have successfully bridged the cultural gap by producing advertising that appeals to the same target market across countries.
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