Groupthink is a phenomenon that occurs when the craving for group agreement overrides people's common sense desire to present alternatives, critique a position, or communicate an unpopular idea.
The impairment of individual decision making known as “groupthink” where people settling in groups often make more extreme conclusions than any individual member initially supports – can aggravate the conformity bias.
A well-known example of Groupthink in the workplace can be located in the Space Shuttle Challenger disaster. Before the launch, some architects on the project raised concerns about the ability of the O-ring seals to resist the launch temperatures, and so they fought the launch.
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