Oza has established several successful products in the competitive beverage industry. Why has he been able to achieve this success when large organizations with more resources, such as Coca Cola and Pepsi, are forced to buy these new successful brands?

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15-07-2022
Business

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Oza has established several successful products in the competitive beverage industry. Why has he been able to achieve this success when large organizations with more resources, such as Coca Cola and Pepsi, are forced to buy these new successful brands?

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okpalawalter8 okpalawalter8 · Answer 1 · 2022-07-15T19:38:22+02:00

Oza has shown a propensity to zig when category heavyweight Gatorade zags over its seven years at Glaceau/Vitaminwater, during which time it has built the dominant brand in the enhanced water industry. Further capitalizing on the growing demand for "functional drinks" among modern consumers. This is further explained below.

What is beverage industry?

Generally, The production of beverages and ready-to-drink items constitutes the beverage business (or drink industry).

In conclusion, Oza, during its seven years at Glaceau/Vitaminwater, established itself as the market leader in the enhanced water business by consistently bucking the trends set by category heavyweight Gatorade. Tapping into the expanding market for "functional beverages" among today's customers.