contestada

Shortcutz hair salon offers inexpensive haircuts for $10. They create a marketing campaign extolling the cheap price while showing customers how expensive other salons are in comparison. The campaign encourages consumers shop around and compare prices. Shortcutz focuses solely on price and mentions little about the quality of its haircuts. Which type of psychological pricing communication does shortcutz use?

Respuesta :

sakshigupta4990

A company copies the competitor's pricing strategy by setting prices almost completely according to its competitor's prices or by using price as one of the features that differentiate the product.

1. Competition-Based Pricing Strategy. Competition-based pricing is also known as competitive pricing or competitor-based pricing. This pricing strategy focuses on the existing market rate (or going rate) for a company's product or service; it doesn't take into account the cost of its product or consumer demand.

If a buyer has a critical or more important use of the product then the inelasticity of the demand increases.

Learn more about psychology at

https://brainly.com/question/12011520

#SPJ4