Based on the fact that Xavier is using a media plan and want so get the best results, he makes use of artificial intelligence to make the best decisions.
This refers to the use of computer systems that are able to perform tasks without human command such as speech recognition, decision-making, etc.
Hence, because we are told that Xavier is going beyond human ability with his media decisions to control his expenditures, we can infer that he is making use of artificial intelligence.
Read more about artificial intelligence here:
https://brainly.com/question/25523571
