The personal qualities or characteristics that Julie displayed at the time she was setting up her Cambridge Satchel business were as follows:
1. Grit: This enabled Julie to overcome initial setbacks during the business formation period.
2. Hardwork: Julie discovered that she could do something about the Cambridge Satchel business and, she put her energy into creating it and making it successful.
3. Determination: Julie was focused on her purpose to provide funds for her daughter's education. She did not look back.
4. Research Ability: Julie scoured the internet for information. Information provides knowledge to start a business and run it efficiently.
Thus, Julie displayed good personal qualities in starting her Cambridge Satchel Company.
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