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Why are companies such as Procter & Gamble moving away from the use of traditional mass-media advertising and looking for other contact points than can be used to connect with consumers? How can various IMC tools be used by companies such as P&G to build and maintain relationships with their customers?

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jaquelinefvr

Companies like Procter & Gamble are using Integrated Marketing Communication tools in order to reach a greater share of potential consumers.

Integrated Marketing Communication Tools can be defined as the integrated set of advertising and advertising tools that a company uses to prospect and reach a larger market share, some examples are:

  • online marketing
  • direct marketing
  • public relations
  • sales campaigns

Relationship marketing is essential in today's business landscape, which is globalized and competitive, therefore, the marketing function achieves the function of being a tool beyond traditional mass media advertising, but an integrated tool that helps the company to become connect with your consumer, generating value and deepening relationships.

Therefore, IMC tools will be advantageous for companies that align their marketing communication with their values ​​and objectives to the desires and needs of the end consumer.

By creating a relationship with the customer, companies generate value, reliability, positioning and competitiveness in the market.

Learn more here:

https://brainly.com/question/13013135

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