You're making great progress on your assignment. You've defined the purpose of your message, identified both the primary and secondary audiences, given thought to your audience's reaction, and have begun planning your message. Now it's time to select the best combination of media and channels to reach your audience. Remember that the medium is the form the message takes (such as a Twitter update) and the channel is the system used to deliver it (such as a mobile phone) Your message will need to be delivered to all design engineers at headquarters who will be expected to take part in the shadowing program as well as the sales staff at 20 different retail stores that will be involved in this program. You have a wide array of media/channels to get across your message, but what's the most effective way

To discover the most effective channels and means to reach your audience, market research, online traffic study and other strategies to identify the habits and customs of your target market can be carried out.

A marketing message must be written in a way that engages consumers, creates value and desire for your product or service.

Relationship marketing is a strategy used by companies to create greater proximity and identification of the public with an organization through messages that generate greater value than just advertising, such as the use of blogs, tips, humor elements and other ways to engage the consumer to relate to the company in the language and perspective of the media where the message was conveyed.

The message effectiveness monitoring program is also essential for analyzing the effect of advertising on consumers, through publication traffic, number of visits, hours, number of clicks on the page, etc.

These message tracking programs are effective so that the marketing team can analyze, review and improve their communication through the data and information obtained.

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