The correct answer is "Sell alcohol at locations where beverages are not usually sold for on-premise consumption."
Many organizations will apply for temporary permits that allow selling alcohol at locations where beverages are not usually sold for on-premise consumption.
This usually happens when the organization is having a special event in the company, a celebration, or any activity in which they are gathering many people. As part of their activities and options to entertain the guests, this company wants to sell alcoholic beverages because it is a good way to get some money.
So this could be special celebrations, tournaments, sports contests, festivals, expos & fairs, and some other event of a certain magnitude.