Answer: opponent process
Explanation:
According to the opponent process theory, the minds of individuals can only be able to register the presence of
a color at a time due to the fact that there will be opposition with regards to two colors such that the cells that activate the colors deactivate when another color is seen.
Therefore, based on the explanation given in the question, since the rollercoaster ride elicits an initial feeling of fear followed by a feeling of exhilaration and after repeated experiences, the initial fear responses then become weaker, whereas the rebound responses grow stronger, this depicts the opponent process theory.
An opponent process theory describes the process whereby the initial fear responses become weaker because the rebound responses grow stronger.
The opponent process theory explains that the more a person experiences the fear, the less the fear will affect them.
Therefore, the process described here can be explained using opponent process theory.
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