contestada

The Paw Patrol Smartphone lets kids learn about colors, numbers, and music. It has four Paw Patrol characters for the game plus numbers and colors. Before developing the Smartphone, Paw Patrol researched the market to see if this Smartphone would face stiff competition. Which step of segmenting the market does this example represent

Respuesta :

Answer:

Profiling and analysing segments

Explanation:

Segmentation is the division of people into certain groups based on shared characteristics.

For example, In demographic segmentation, people are placed into groups based on age, gender, ethnicity and other demographic factors

Stages of segmenting a market

  1. Selecting a product category to study - the product whose market would be segmented is chosen
  2. Choosing a basis for segmentation
  3. Selecting segmentation descriptors
  4. Profiling and analyzing segments

Otras preguntas