Answer: True
Explanation:
Social media engagement refers to the measurement of likes, comments, and shares. It should be noted that the greatest measure of social media success is simply the engagement of the audience.
It is vital for marketers to recognise how important engaging customers is. It should be noted that social media engagement and s a important and profitable way to engage ones customers as their current behavior can be taken into account and this is then used for making future references and behavior.