Answer: B. They are usually defined in terms of specific outcomes such as sales volume, market share, profits, or return on investment.
Explanation:
Question asks which options is true about marketing objectives.
Marketing objectives are defined in such a way that the company is able to see what it is they hope to accomplish and whether the marketing campaign will be yield a positive return on the investment put in.
They would therefore like to see if the advertisements created higher sales volume, gave them a larger market share and/or gave them more profit. These will be the objectives of the marketing campaign and will help support the decision to engage more or less in marketing.
