Ticket Sales - The Super Bowl is one of the most watched sporting events in the world and people pay top dollar to be able to attend it in the stadium. In 2019 the lowest estimate of revenue coming from ticket sales was $65 million.
Television Rights - Networks pay to be able to broadcast the Super Bowl as it will bring in a lot of money for them from Ads. Fox, CBS and NBC are said to pay upwards of $2.5 billion every year to broadcast it.
Merchandising - Millions are made in revenue from the sales of merchandise leading up to and after the big game.
Expenses
Security - With so many people coming to the event, there has to be a provision for both private and public security. This means that Police will have to be paid for overtime and private firms will have to be paid their due.
Cleaning - The stadium will have to be cleaned before, during and after the event so cleaning expenses will cost a bit too.
Ad Hoc staff - There will be a need for people who will not have a specific job title but will still be needed to run around and embark on errands.
Profits
The profits will depend on how much revenues exceeds costs by so all the above listed factors can affect profit.
