Answer:
the firm is selling complex new products.
Explanation:
A push marketing strategy is when a business tries to take its products to the customer or push them on the customer.
Push strategy aims to increase the exposure and awareness of a product with customer. For example trying to sell goods directly to the customer or through trade shows. This is done in a bid to increase customer demand for the product.
Push strategy is appropriate when a company is selling complex new products. Customers will need to be assisted to understand the complex product.
With better understanding of the product, demand will increase.
