Answer:
the tastes and preferences of consumers in the same nation are similar if not identical.
Explanation:
A universal need can be defined as the number of basic amenities and requirements that are peculiar to a group of people living together in a particular location such as a country.
Universal needs exist when the tastes and preferences of consumers in the same nation are similar if not identical.
Some of the examples of universal needs are food, security, water, electricity, shelter, education, clothes etc.