Answer:
assessing the costs and benefits of the research.
Explanation:
When a researcher embarks on a project and discovers that the costs of collecting the primary data overruns the benefits to be derived from the research, the researcher should reconsider whether to collect the primary data or not. Researchers regularly assess the costs and benefits of collecting primary data before fully embarking on data collection. If the costs outweighs the benefits of the data collected, then it is not beneficial to use primary data. Instead, the researcher can rely on secondary data. For every project, the costs and benefits are important considerations that determine whether a research or project goes ahead or not.
