Answer:
a global standardization.
Explanation:
Global standardization can be defined as the ability of an organization to use standard marketing techniques across the world with respect to the cultural factors.
Also, local responsiveness can be defined as the degree of requirements and conditions to which a manufacturing firm should significantly adjust their products and methods of production in a particular country to.
A firm that is facing both strong cost pressures and strong pressures for local responsiveness should follow a global standardization strategy.
Hence, when a firm follows the global standardization strategy, the quality of its goods and services is able to meet the needs of customers (people) all over the world because of the streamlining of its production processes, products design, and simplified supply chain management.
