Answer:
• Branded image of the franchisor
•Materials trademarked
•Training on marketing methods
•Business model
Explanation:
• Branded image of the franchisor . Usually, when a franchisee purchases a franchise, he gains the right to the franchisor's brand name nationwide. Notwithstanding, he should ask the franchisor how he developed his product's brand image so that he can build on it.
• Materials trademarked. Gaining a trademarked material will be a great deal for the franchisee because such will give him protection over such materials and against unfair competition hence should request same from the franchisor.
• Trainings on marketing methods. A franchisee should demand trainings on how the franchisor does his or her marketing. He should also request for classroom and onsite trainings in order to help him know how to run the franchise business efficiently.
•Business Model. The franchisee should demand from the franchisor what problem does the business intends to solve, how does the products reach the customers, what value does the products create or give to the customers, what amount of revenue is he expecting from the business and how relevant will the business be among it's competitors. All these will enable the franchisee have a clear understanding of how to run the business efficiently.
