Answer:
It first increases, then decreases.
Explanation:
Price Elasticity of Demand (P.Ed) is responsive change in demand, due to change in price. Total Revenue is the total value of sale, Price x Quantity
Geometrically; P.Ed is measured at a point on linear demand curve, as: Segment below that point / Segment above that point
So, as we move downwards the demand curve, elasticity of demand falls.
- Upper Segment of Demand Curve : Demand is more Elastic. So, price & total revenue are inversely related. Hence, Price Decrease as we move downwards on the demand curve, leads to increase in Total Revenue
- Lower Segment of Demand Curve : Demand is less Elastic. So, price & total revenue are directly related. Hence, Price Decrease as we move downwards on the demand curve, leads to decrease in Total Revenue