When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to lower costs, companies should choose a(n) ________ strategy or ________ strategy in order to compete in the global marketplace.
a. international strategy; multidomestic strategy
b. global strategy: multidomestic strategy
c. global strategy; transnational strategy
d. international strategy; transnational strategy