DVD Overnight is a small company that rents DVD movies by mail using the Web. It jumped into an industry where there were no firm leaders but lots of competitors and established a loyal clientele by seizing the opportunity to provide a service that was not available through other companies that rented movies over the Internetreliable overnight shipment. Its delivery system created its: Group of answer choices sales-orientation tactical innovation. competitive advantage. benchmarking-focus. viable mission.

Within a tight market space with a lot of competitors, DVD Overnight can have a Competitive Advantage over other competitors. DVD Overnight was smart to innovate a new and dynamic way of reaching more customers by using the internet to provide a service that was not available through other companies that rented movies. Therefore, its delivery system created its competitive advantage over other companies within the market space.

ogorwyne ogorwyne · Answer 2 · 2021-11-25T14:50:41+01:00

By providing a service that was only peculiar to themselves and not the competitors, DVD overnight has created competitive advantage.

Competitive advantage refers to the ability of a business to provide a service better than its rivals and competitors in the market.

In this market, DVD Overnight has a lot of rivals. So the firm had to provide a service that was not available yet from the many rival companies. It did this by creating a delivery system.

This shows that it has competitive advantage over the rest.

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