Peter Watson is thinking about launching a small business consulting company. To get advice on how to​ proceed, he stopped by his local Small Business Administration​ (SBA) office. The SBA advisor told Peter that one of the first things he needs to do is to sit down and write a 25 to 35 page narrative that describes what his new business plans to accomplish and how it plans to accomplish it. The SBA advisor is telling Peter to write​ a(n) ________.