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The marketing mix variables include what aspects of a product​ offerings?

A. ​Product, place,​ promotion, price
B. Perceptual​ mapping, promotion, and price
C. ​Product, positioning,​ place, promotion, pricing
D. ​Price, positioning,​ promoting, and distributing
E. ​Positioning, segmenting, targeting

Respuesta :

Answer:

The correct answer is letter "A": Product, place,​ promotion, price.

Explanation:

The Marketing Mix 4Ps Model was introduced by American professor E. Jerome McCarthy (1928-2015) in an attempt to determine what factors influence consumers' decision making. Those components are:

  • Product: good or service offered.
  • Place: product distribution.
  • Promotion: form of communicating the product to consumers.
  • Price: right monetary value of the good or service.

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